The Magic Wand Experience

Choose your Magic Wand and practise spell-casting in this small-group, 4D retail experience. Enter the Wandmaker’s Workshop!

1 complete non-illuminated magic wand per ticket.
The 20min interactive experience.
Important Information

Days of Operations: Wednesday to Sunday

Duration:20-30 mins


The Wands and Wizard Exploratorium
26 Greek Street, Soho
London, England, W1D 5DE
United Kingdom
Closest Underground Station: Tottenham Court Road Station, Leicester Square Station.


The Magic Wand Experience at the Wands & Wizard Exploratorium® is a BRAND NEW interactive retail experience unlike any other in existence. Step into the imagined worlds from your childhood and choose your own working, magic wand and bring it to life through the magic of science.

Select your medallion that will determine your wand’s magic: Which type of magic will your magic wand harness? Are you a Dark Magic mage, Light Magic wizard, or an Earth Magic sprite? You will make your initial selection when you check in at our ground floor ticketing desk.

Enter the Wandmaker’s Workshop: At the time of your booking you will be led up the many floors of our hundreds-year-old pink townhouse to the Wandmaker’s Workshop in the attic of the Wands & Wizard Exploratorium. Here your class will begin under the tutelage of our master Wandmaker. Learn about the history of our magical society before as you prepare to select your magic wand.

Choose your wand design: Your magic wand should be unique to you, and so you will select your wand style from the selection of wands. Which will you choose?

Once selected, the Wandmaker will guide you through using your wand through initial spell-casting in preparation for advanced magic!

The Magic Wand Experience
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